PRODUCT CASE STUDY / 01

In development

Desygent

One brand. Every visual it needs, created automatically.

AGENTIC CREATIVE PLATFORM

INSIDE THE STUDIO

A team of agents.
Passing the work along.

Every Desygent agent has its own desk. Briefs, palettes, product images, infographics and screens move between them, and people approve what matters before it moves on.

DRAG TO TURN · PINCH TO ZOOM · TAP AN AGENT

Illustrative · How Desygent’s agents hand work to each other

CLOSER TO THE PRODUCT

Built around
the actual work.

Official Desygent logo
Creative intelligence, connected.
01

Start from what you already have.

Desygent doesn’t need to begin with a logo. Bring an existing identity, product photos, and business details, and the agents build on them. Creating a brand from scratch is an option, not a requirement.

02

Bulk images and infographics, from Destimage.

With Destimage now part of Desygent, the agents generate product images and branded infographics in bulk across a whole product range, then bring the selected visuals together into catalogues. App screens and website pages follow the same identity.

03

People approve. Agents do the work.

Designs are approved before anything is built, and every version stays available to compare. Website and app designs become working prototypes that can be previewed and refined with notes.

CASE STUDIES

The finished TIFFN logo

A few examples,
start to finish.

One short brief in, a complete brand out: logo concepts, the mark, a moodboard, a palette, a guidelines book, product photography and a coded app.

  • 9logo concepts
  • 5colours
  • 11guideline pages
  • 1coded app
  1. 01

    The brief

    It starts with a few lines about the business: what it is, who it’s for and how it should feel.

    Brand
    TIFFN
    What it is
    Vegetarian meals and groceries, delivered in 15 minutes
    Market
    India, as a mobile app
    Audience
    Office workers and families ordering everyday meals and essentials
    Tone
    Fast, friendly, dependable
    Key features
    15-minute delivery, vegetarian-first, daily tiffin subscriptions, live order tracking
    Tagline
    Fresh food. Right on time.
  2. 02

    Art direction

    The brief becomes a personality, and a direction for every photograph that follows.

    • QuickReady in fifteen minutes
    • WarmFeels like everyday care
    • ReliableThere when routines need it
    • FreshBright food, honest ingredients
    • ThoughtfulMade for real daily needs
    Photograph real vegetarian meals, groceries and people at home or work, in bright natural light, with a sense of everyday warmth, freshness and forward motion.
  3. 03

    Nine logo concepts

    Nine directions come back at once. An automatic check flags any that don’t hold up as a logo (two of the nine here) before anyone chooses. The pick was the green wordmark, top left.

    Nine TIFFN logo concepts in green, yellow and orange
  4. 04

    The mark

    The chosen direction is refined into a clean mark, in a light and a reversed version: a rounded green wordmark with three yellow bars for speed and warmth.

    The TIFFN logo on a light background
    The reversed TIFFN logo on the brand’s dark colour
  5. 05

    Moodboard

    One moodboard in the brand’s own light and colours. Its images carry through to the guidelines and the app.

    The TIFFN moodboard: the app on a phone, live tracking, steel tiffins, fresh vegetables and a thali
  6. 06

    Palette

    Colours taken from the mark and the boards, each with a job to do.

    • Tiffin Green#018861PrimaryBrand identity, navigation, buttons and calls to action
    • Warm Cream#FEF9EEBasePages, backgrounds and cards
    • Clay Beige#DCC4A7SecondarySupporting panels, dividers and soft highlights
    • Earth Brown#7C6F52AccentLabels, badges and promotional emphasis
    • Deep Forest#121F1BTextBody copy, headings and icons
  7. 07

    Type

    Poppins for headlines and Nunito Sans for reading: quick, friendly and easy on a small screen.

    The TIFFN typography page
  8. 08

    The guidelines book

    Everything is set out in an eleven-page guidelines book, laid out and exported as a PDF.

    TIFFN brand guidelines, page 1 of a selectionTIFFN brand guidelines, page 2 of a selectionTIFFN brand guidelines, page 3 of a selectionTIFFN brand guidelines, page 4 of a selection
  9. 09

    Product photography

    Photography for the product pages, in the brand’s own light.

    A masala dosa on a banana leaf with sambar and coconut chutneyA vegetarian thali with rotis, rice, dal and vegetable curriesGolden vegetable samosas in a metal bowlTomatoes, peas, carrots and greens in a market basketA paneer thaliSteel tiffin containers of rice and curries beside a green delivery bag
  10. 10

    The app

    Last, the UI agent designs the app around the brand and codes it as a working prototype you can open and scroll.

TIFFN is a sample brand made to show how Desygent works. It isn’t a client or a live service.

THE PRODUCT

Desygent is Destiv AI’s agentic creative platform. It learns a business’s brand, whether the business brings one or creates it here, and automatically produces the visuals and interfaces that business needs: product images, infographics, catalogues, UI, and websites.

THE CHALLENGE

Every business needs a steady stream of visual work: product photography, marketing graphics, catalogues, app screens, and web pages. Each usually needs its own tool or specialist, and the brand drifts a little every time.

THE APPROACH

Desygent brings Destimage’s business-specific bulk image and infographic generation together with brand creation, UI design, and coded prototypes. Creative agents work from one shared understanding of the brand, while people approve the work that matters before it moves on.

HOW IT COMES TOGETHER

A connected workflow.

01

Bring your brand, or build one

Share your logo, colours, products, and business details, or start from a short brief and let the agents create a complete identity with you.

02

Create automatically

The agents produce product images, branded infographics, catalogues, app screens, and website pages in bulk, all in the same visual identity.

03

Review, approve, and ship

Approve designs before they are built and keep every version to compare. Download catalogues, or preview and refine a working, coded website or app.

INSIDE DESYGENT

The building blocks.

Destimage has merged into Desygent, and the platform is growing with it: toward one place where a business’s brand, its visual content, and its digital products are created, and kept consistent, by the same creative intelligence.

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