PRODUCT CASE STUDY / 01

In development

Desynagent

Every visual your brand needs. Made by agents, approved by you.

YOUR AI DESIGN AGENT FOR BRANDS

What’s due this week?

  • Build a brand from a brief
  • Create a pitch deck
  • Launch 20 new products
  • Refresh the catalogue
  • Ship the launch website

Bring the task. Desynagent’s agents make it from your Brand Data and bring it back for approval.

  1. Brand Data

    Your complete brand DNA

    Bring your brand, or build a new one: logo, colours, type, pitch deck and UI. With every product and how it’s photographed, it lives in one place, and every agent builds from it. Export as DESIGN.md and BRAND.md is rolling out.

  2. Agents

    Available

    Brand, product image, infographic, catalogue, UI, web and review agents pass the work along like a creative team.

  3. Workflows

    Coming next

    Build a workflow once, like launching a product, and run it on every new product you add.

  4. Approvals

    Available

    People approve designs before anything is built, and every version is kept to compare.

INSIDE THE STUDIO

A team of agents.
Passing the work along.

Every Desynagent agent has its own desk. Briefs, palettes, product images, infographics and screens move between them, and people approve what matters before it moves on.

DRAG TO TURN · PINCH TO ZOOM · TAP AN AGENT

Illustrative · How Desynagent’s agents hand work to each other

CLOSER TO THE PRODUCT

Built around
the actual work.

Official Desynagent logo
Creative intelligence, connected.
01

Build your Brand Data, or bring it.

Starting out? Build a new brand with the agents: logo concepts, colours, type, moodboard, guidelines and a pitch deck, each approved by you. Already have a brand? Bring your logo, colours and products. Either way it becomes your Brand Data, your complete brand DNA, kept in one place so nothing drifts. Export as DESIGN.md and BRAND.md, for use in any AI agent, is rolling out.

02

A team of agents, not a single tool.

Brand, product image, infographic, catalogue, UI, web and review agents pass the work along the way a creative team would. With Destimage now part of Desynagent, product images and infographics are made in bulk across a whole range.

03

People approve. Agents do the work.

Designs are approved before anything is built, and every version stays available to compare. Website and app designs become working prototypes that can be previewed and refined with notes.

CASE STUDIES

The finished TIFFN logo

A few examples,
start to finish.

One short brief in, a complete brand out: logo concepts, the mark, a moodboard, a palette, a guidelines book, product photography and a coded app.

  • 9logo concepts
  • 5colours
  • 11guideline pages
  • 1coded app
  1. 01

    The brief

    It starts with a few lines about the business: what it is, who it’s for and how it should feel.

    Brand
    TIFFN
    What it is
    Vegetarian meals and groceries, delivered in 15 minutes
    Market
    India, as a mobile app
    Audience
    Office workers and families ordering everyday meals and essentials
    Tone
    Fast, friendly, dependable
    Key features
    15-minute delivery, vegetarian-first, daily tiffin subscriptions, live order tracking
    Tagline
    Fresh food. Right on time.
  2. 02

    Art direction

    The brief becomes a personality, and a direction for every photograph that follows.

    • QuickReady in fifteen minutes
    • WarmFeels like everyday care
    • ReliableThere when routines need it
    • FreshBright food, honest ingredients
    • ThoughtfulMade for real daily needs
    Photograph real vegetarian meals, groceries and people at home or work, in bright natural light, with a sense of everyday warmth, freshness and forward motion.
  3. 03

    Nine logo concepts

    Nine directions come back at once. An automatic check flags any that don’t hold up as a logo (two of the nine here) before anyone chooses. The pick was the green wordmark, top left.

    Nine TIFFN logo concepts in green, yellow and orange
  4. 04

    The mark

    The chosen direction is refined into a clean mark, in a light and a reversed version: a rounded green wordmark with three yellow bars for speed and warmth.

    The TIFFN logo on a light background
    The reversed TIFFN logo on the brand’s dark colour
  5. 05

    Moodboard

    One moodboard in the brand’s own light and colours. Its images carry through to the guidelines and the app.

    The TIFFN moodboard: the app on a phone, live tracking, steel tiffins, fresh vegetables and a thali
  6. 06

    Palette

    Colours taken from the mark and the boards, each with a job to do.

    • Tiffin Green#018861PrimaryBrand identity, navigation, buttons and calls to action
    • Warm Cream#FEF9EEBasePages, backgrounds and cards
    • Clay Beige#DCC4A7SecondarySupporting panels, dividers and soft highlights
    • Earth Brown#7C6F52AccentLabels, badges and promotional emphasis
    • Deep Forest#121F1BTextBody copy, headings and icons
  7. 07

    Type

    Poppins for headlines and Nunito Sans for reading: quick, friendly and easy on a small screen.

    The TIFFN typography page
  8. 08

    The guidelines book

    Everything is set out in an eleven-page guidelines book, laid out and exported as a PDF.

    TIFFN brand guidelines, page 1 of a selectionTIFFN brand guidelines, page 2 of a selectionTIFFN brand guidelines, page 3 of a selectionTIFFN brand guidelines, page 4 of a selection
  9. 09

    Product photography

    Photography for the product pages, in the brand’s own light.

    A masala dosa on a banana leaf with sambar and coconut chutneyA vegetarian thali with rotis, rice, dal and vegetable curriesGolden vegetable samosas in a metal bowlTomatoes, peas, carrots and greens in a market basketA paneer thaliSteel tiffin containers of rice and curries beside a green delivery bag
  10. 10

    The app

    Last, the UI agent designs the app around the brand and codes it as a working prototype you can open and scroll.

TIFFN is a sample brand made to show how Desynagent works. It isn’t a client or a live service.

THE PRODUCT

Desynagent is Destiv AI’s design agent for brands: a team of creative agents that work as one. Bring your brand, or build a new one with it, from logo and colours to pitch deck and UI. Either way it becomes your Brand Data, your complete brand DNA, and the agents produce everything your business needs from it: product images, infographics, catalogues, brand guidelines, UI and websites.

THE CHALLENGE

Every business needs a steady stream of visual work: product photography, marketing graphics, catalogues, app screens and web pages. Each usually needs its own tool or specialist, and the brand drifts a little every time.

THE APPROACH

Desynagent brings brand creation (logo, colours, type, guidelines and pitch decks), Destimage’s bulk product images and infographics, UI design and coded websites into one team of agents. Every agent works from the same Brand Data, and people approve the work that matters before it moves on.

HOW IT COMES TOGETHER

A connected workflow.

01

Bring your brand, or build a new one

Bring your logo, colours and products, or start from a short brief and build a new brand with the agents: logo concepts, colour palette, type, moodboard, guidelines and a pitch deck. Either way, it becomes your Brand Data, your complete brand DNA.

02

Agents do the work

Brand, product image, infographic, catalogue, UI and web agents create everything in the same identity, in bulk, passing the work along like a creative team.

03

Approve and ship

Approve designs before they are built and keep every version to compare. Download catalogues and guidelines, or preview and refine a working, coded website.

INSIDE DESYNAGENT

The building blocks.

Coming next: workflows you build once and run on every new product, like launching a product or refreshing a catalogue, and Brand Data you can take into any AI agent as DESIGN.md and BRAND.md.

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